Service
Measurement / Privacy-safe cross-platform measurement <—move to solutions page
As the saying goes, you can’t improve what you don’t measure. For years, measuring digital advertising has typically required advertisers to share user-level outcome data, such as purchases or installs, with ad platforms and analytics vendors. To protect consumer’s privacy, operating systems, browsers and regulators have reduced or eliminated data sharing that enables companies to build cross-context behavioral profiles. As a result, measurement has become more challenging and less accurate. Anonym’s approach to privacy-safe measurement ensures advertisers get the insight they need to make decisions, without the need to share user-level data with ad platforms.
Private Attribution
Anonym provides ad platforms and advertisers with attribution reporting to support decision making and improve ROI. All data processing occurs within Trusted Execution Environments and only aggregated and anonymized data is shared with partners. All user level data is deleted after use to ensure no party can ever develop behavioral profiles.
Private Lift
Experiment-based lift measurement, in which test users are compared with control users, is the gold standard for understanding the causal impact of advertising. Anonym’s solution leverages Trusted Execution Environments and Differential Privacy to ensure data is secure and can’t be use to re-identify users.
Custom Measurement
Reach out to Anonym for custom measurement including multi-touch attribution, reach & frequency, and synthetic control based lift.
Why is measurement important for your business — kill
Every marketer knows how critical audience selection is to driving high performance campaigns. For years, marketers have used their customer databases to fuel algorithmic targeting. While this approach can be highly performant, it requires sharing your customers’ data with ad platforms. The advertising industry is evolving to embrace the privacy our customers demand. Anonym has developed new approaches to data-driven targeting that protects people’s privacy while keeping ads relevant.
How are we doing it - kill and save
TG COMMENT: Can we remove this all together? Seems redundant with the approach pages
Anonym’s team is composed of industry-leading measurement experts. We, along with many others, believe that privacy technologies can and should revolutionize digital advertising.
Measurement of performance advertising has typically required companies to share user-level data using pixels, cookies and app SDKs. These technologies leak vast amounts of sensitive information and enable the development of detailed behavioral profiles that violate people’s privacy expectations. Using the latest approaches to confidential computing, differential privacy and machine learning, Anonym provides cutting edge measurement solutions without compromising your customers’ privacy. Our solutions are cross platform and highly flexible, allowing customized reporting on any attribute or event. We use differential privacy and other tools to provide transparent and mathematically guaranteed privacy.
Questions? Contact us today!
We are here to answer any questions you may have about targeting for your business.