Service
Delivery Optimization / Private ML to improve monetization
High-performing ad decision-making requires cutting-edge machine learning. However, without access to representative training data, model performance and ultimately yield will inevitably underperform. Anonym works closely with leading advertising platforms to identify and implement private machine learning technologies that improve monetization while protecting privacy.
Private signals for optimization
Anonym enables ad platforms to create value for their clients by providing private signals that can be directly incorporated into ad platform delivery systems. These solutions create quick performance gains for advertisers with limited integration work.
Private AI & ML solutions
Anonym’s Trusted Execution Environment enables a range of modeling frameworks — all with privacy built in. Modeling output is tailored to the ad platform to ensure easy, fast, and accurate activation
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Why is private delivery optimization important for your business
To maximize monetization, ad platform and publishers must make the most of every impression. To optimize ad delivery for the outcomes advertisers care about — and measure — requires training ML models on outcome data. Anonym works with ad platforms and publishers to develop customized approaches to private machine learning, driving measurable gains in yield while guaranteeing data privacy.
How are we doing it
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Anonym’s team has deep experience developing the cutting edge algorithms that power the world’s largest ad platforms. We, along with many others, believe that privacy technologies can and should revolutionize digital advertising.
Using the latest approaches to confidential computing, differential privacy and machine learning, Anonym works closely with publishers and ad platforms to identify and develop highly scalable integrate private machine learning solutions into partners’ existing ad decisioning systems.
Questions? Contact us today!
We are here to answer any questions you may have about targeting for your business.