Service
Audience / Create and activate audiences without sharing any sensitive data with ad platforms
Audiences created based on existing customers, often referred to as lookalike audiences, expand your reach while driving performance and ROI. But creating these audiences typically requires sharing sensitive data with digital ad platforms. Anonym’s approach is different — we create audiences using advanced and fully private propensity modeling without sacrificing your users’ privacy
User Scoring
Anonym can create relevance scores for users that can be use to inform targeting. Our partnerships with leading ad platforms allow you to activate these audiences without sharing sensitive data with your ad platforms.
Predictive Attributes
Anonym can also using advanced private machine learning techniques to determine which user-level attributes are most predictive of purchase or any other desired outcome. These attribute predictions can then be used by ad platforms to target ads for you without the need for you to share any user-level data with them.
Model Training
Using our TEE-based confidential computing platform, Anonym can train high performing targeting models to reduce your customer acquisition costs while maintaining your users’ privacy. These models are activated by our ad platform partners.
Why is targeting important for your business
Every marketer knows how critical audience selection is to driving high performance campaigns. For years, marketers have used their customer databases to fuel algorithmic targeting. While this approach can be highly performant, it requires sharing your customers’ data with ad platforms. The advertising industry is evolving to embrace the privacy our customers demand. Anonym has developed new approaches to data-driven targeting that protects people’s privacy while keeping ads relevant.
How are we doing it
Anonym’s team developed the industry’s leading targeting approaches while working at the world’s largest ad platforms. We, along with many others, believe that privacy technologies can and should revolutionize digital advertising.
Using the latest approaches to confidential computing, differential privacy and machine learning, Anonym can create custom audiences for brands without compromising the privacy of your customer data. The targeting model outputs developed by Anonym and delivered to our ad platform partners for activation are anonymized and differentially private.
Questions? Contact us today!
We are here to answer any questions you may have about targeting for your business.